Throughout the years, website design has actually become a growing number of a widespread ability. Long gone are the days when a "webmaster" supervised of everything -from developing pages to writing material and promoting the site. All while making a good living out of this.
Today everyone is a web designer. Free and spent for software application enable to develop a complete style, or skin, for a web site without any knowledge of XHTML, CSS or Photoshop. Not to point out all the graduates from public and private courses that were trained to produce web sites, pages and content management systems.
So it might appear like there's little to no reason to end up being a freelance web designer today. But this is not totally true. As much the tools have actually advanced, they are still simply that: tools. They may randomize background images and develop a pleasing color scheme, however they do not have the mind and the skill of an person.
And, unfortunately, so do numerous web designers that create websites without any aesthetic worth, hard to browse and look at. Websites, in one word, that can not transform their visitors into repeated visitors. Likewise, despite owning perhaps the whole Innovative Suite, they just fire up Photoshop and neglect such a powerhorse as After Results is for Web Video creation.
Which's all, the three ideas that will assist you in making a living from freelancing webdesign are currently in front of your eyes, but let's have a appearance in detail to each one of them:
1. Offer worth only a skilled human can provide. Devices are great timesavers, and someone utilizing a $100 application can produce twenty web sites quicker than you can prepare the first. However they will all be comparable, cookie-cutter produced, templates. The sort of site that doesn't reflect the site owner's objectives and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do care for your client the method a factory-style designer will never have the ability to do.
2. Make certain you can design sites that transform. Conversion is whatever when it comes to website design. And it does not stop at web marketing. Every web site desires its visitors to transform. Signing up for the RSS feed, going to a sponsored link, or possibly just thinking about the "Message" the site owner is attempting to spread out. Conversion can only be accomplished when you prepare the site for a very specific target visitor. And once again this is something just an human can do. Start clean, don't believe an eCommerce site needs to look corporate or a gaming site needs to be strong and contrast. Rather, make it clear to your potential employer that you'll offer him or her with an extraordinary research effort, much earlier than when you'll start jotting down CSS guidelines and look after DOCTYPES.
3. Be on the leading edge to new technologies. Just a few years ago it was difficult not to discover "flash introductions" and pictures of people shaking hands. Now they have vanished from all the sites where trained, smart, web designers are at works. However they still live, and I can guarantee you one thing: those site's owners experience a lack of conversion that frustrates them. Show them you can relieve their pain with a case study, or perhaps much better a video case study. Opportunities are you own a cam, so have a excellent hairstyle, purchase some licorice (it works wonders when it comes to improving your voice recordings) and record a short section where you discuss how and why they can take advantage of a modern-day, well believed out technique.
Do not overdo it with a Powerpoint presentation, keep it professional but on a personal level. And show, show, show them how an ugly site can be turned into a well oiled converting machine. All because you have spent a few hours looking at how to turn a static Photoshop logo click here design into business looking video with After Results' 3D camera movements and a little bit of screen capturing.
In summary, all you have to do is to supply something an inexperienced person with the ideal tool can not supply: a imaginative, individual benefit. Naturally this suggests you'll need to invest some nights in front of your Mac or Pc, scratch your head over After Results structures or the ins and outs of digital video postproduction. However it's well worth it and will provide you a increase in no time. Remember this formula: Imagination plus Knowledge equals Success.